Survey Smarts: Getting Useful Data Every Time with Francee Preston, Ph.D., MBA

Knoxville Academy of Medicine Conference Center 9032 Cross Park Drive, Knoxville

Surveys aren’t free; they’re useless when results come back vague, misleading, or irrelevant. The difference between digital clutter and actionable insight lies in survey design. Whether surveying patients or employees, structuring questions determines the value of the answers. This session introduces the key principles of survey design to help participants gather data that is clear, useful, and decision-ready. This session ... Read More