Survey Smarts: Getting Useful Data Every Time with Francee Preston, Ph.D., MBA

Surveys aren’t free; they’re useless when results come back vague, misleading, or
irrelevant. The difference between digital clutter and actionable insight lies in survey design.
Whether surveying patients or employees, structuring questions determines the value of the
answers. This session introduces the key principles of survey design to help participants gather
data that is clear, useful, and decision-ready.

This session combines teaching, examples, and practice. Participants will learn
essential concepts for effective survey design, review real-world examples of what to do—and
what not to do—and then apply the concepts in small groups to design their own survey
questions.

About the Speaker

Francee Preston, Ph.D., MBA, is a consultant and speaker specializing in HR analytics and organizational dynamics. She supported medical practices before earning a full scholarship and stipend to pursue her doctorate, where she received the Outstanding Ph.D. Student Teacher Award from the Fogelman College of Business. Her passion for engaging, effective
teaching continues to shape her work today.

Francee helps organizations ask better questions, uncover better answers, and make better decisions. She specializes in transforming “digital clutter” into actionable insight leaders can use to strengthen workplace culture, improve communication, and guide meaningful change. With expertise in survey design, organizational research, and employee fit, Francee brings academic rigor, practical consulting experience, and an engaging teaching style to every session. She is especially passionate about making data approachable for leaders and managers who need useful answers, not overwhelming reports.

Her work helps organizations measure what matters, interpret results with clarity, and turn insight into action. Drawing on her research and consulting background, Francee equips managers and executives with practical tools to foster accountability, engagement, and thriving workplace cultures.